冬日文旅消费竞速升温

Core Viewpoint - The article highlights the emerging trends in winter tourism consumption in China, with southern provinces like Guangdong, Guangxi, and Hainan promoting "warm winter" tourism, while northern regions like Northeast China capitalize on "ice and snow" tourism, creating a competitive landscape in the winter travel market [1][3][8]. Group 1: Southern Provinces' "Warm Winter" Strategy - Southern provinces are leveraging their warm climate to attract tourists, with Guangdong launching the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign to promote winter tourism products [1][6]. - The campaign includes various activities targeting family travel, winter escapes, and visits during the Spring Festival, with a focus on traditional culture and local experiences [6][9]. - In December, Guangxi initiated a "Warm Winter Consumption Month," offering subsidies and promotions across multiple sectors, while Hainan organized winter sports events to enhance its appeal [7][8]. Group 2: Northern Provinces' "Ice and Snow" Economy - Northeast China's "ice and snow economy" has seen significant growth, with tourist numbers and revenue from regions like Heilongjiang and Jilin experiencing double-digit increases during the Spring Festival [8]. - The success of the ice and snow tourism model is attributed to the effective branding of unique regional resources and strong policy support [8][9]. - The article suggests that southern provinces need to develop new tourism growth points to compete with the rising popularity of northern winter tourism [8][11]. Group 3: Market Performance and Future Outlook - Data indicates that Guangdong's tourism consumption increased by 18.4% from late October to early December, with online travel spending also showing significant growth [9][10]. - The overall domestic tourism market is projected to continue expanding, with a reported 4.85 trillion yuan in spending and nearly 50 billion trips taken in the first three quarters of 2025 [10]. - Experts recommend that Guangdong should focus on integrating its unique resources and creating distinctive tourism brands to enhance its competitiveness in the market [11].