从铁人号角到AI短剧 石油故事换个“说法”

Core Viewpoint - The China National Petroleum Corporation (CNPC) is leveraging AI technology and innovative artistic expressions to create short films that highlight the emotional and professional lives of oil workers, showcasing their dedication and spirit [2][4][5]. Group 1: Innovation in Cultural Expression - CNPC's cultural workers have guided the creation of three micro-dramas, which have gained recognition at the Hong Kong Peony International Film Festival, with "Nothing" winning the "Best Producer Award" in the short film category [2][4]. - The initiative aims to engage young creators and utilize popular short video formats to tell the stories of oil workers, thereby enhancing the cultural narrative within the industry [4][5]. - The "Cultural CNPC" app, described as "the TikTok for oil workers," provides a platform for employees to share their daily experiences through short videos, facilitating a shift from one-way communication to collaborative storytelling [5][6]. Group 2: The Essence of Oil Spirit - The core values of the oil spirit remain unchanged, as demonstrated during the 75th anniversary celebration of CNPC, where real-life stories from the oil industry were presented through various artistic forms [6][7]. - A poignant story involving a 20 yuan "will" written by a technician during a crisis exemplifies the selflessness and dedication of oil workers, which has inspired multiple artistic creations [7][8]. - CNPC's cultural initiatives focus on capturing the essence of oil workers' experiences and promoting their stories to a broader audience, emphasizing themes of patriotism, entrepreneurship, and dedication [6][8]. Group 3: Cultural Impact and Community Engagement - The song "At the Summit of Ten Thousand Meters," created to commemorate a significant drilling achievement, has resonated deeply with oil workers, reflecting their pride and experiences [8][9]. - The CNPC cultural team encourages employee participation in the creative process, ensuring that the narratives resonate with the workforce and foster a sense of community [9][10]. - The overarching goal is to modernize the storytelling approach, making it more relatable and accessible to younger audiences while preserving the rich heritage of the oil industry [9][10].