最贵一套房1.46亿元，“全国地王”安澜上海认筹首日：现场严防死守

Core Insights - The "National Land King" project, Anlan Shanghai, has generated significant attention and security measures during its first day of registration, indicating high demand and interest in the luxury real estate market in Shanghai [1][2]. Pricing and Market Position - Anlan Shanghai has a starting price of 17.88 million yuan per square meter, which is lower than the expected range of 18.5 to 19 million yuan per square meter, making it attractive compared to competitors like Chaoming Dongfang [3]. - The project features large units ranging from 192 to 365 square meters, with the most expensive unit priced at approximately 1.46 billion yuan for 588 square meters, translating to a unit price of 24.78 million yuan per square meter [3][4]. Market Dynamics - The luxury housing market in Shanghai has seen a slight decrease in heat compared to previous periods, but the initial pricing of Anlan Shanghai is seen as a positive surprise, potentially leading to increased prices in future sales [4][10]. - Competition exists within the same price segment, particularly from projects like Green City Huangpu ONE, which may divert some potential buyers from Anlan Shanghai [5]. Sales Performance - As of the end of the first day of registration, Anlan Shanghai reported 163 successful registrations, indicating strong initial interest despite the high price point [9]. - The project is part of a larger development initiative in Shanghai, with significant financial backing and a total transaction value of 439.53 billion yuan for the land acquisition [9].