诱骗老年人买“神药”，五起私域直播虚假宣传典型案例公布

Core Viewpoint - The State Administration for Market Regulation has announced five typical cases of false advertising in the private domain live streaming sector, highlighting the need for stricter oversight and regulation to protect consumer rights and ensure fair market competition [1][10]. Group 1: Case Summaries - Guangzhou Zanshang Information Technology Co., Ltd. was fined 1.1 million yuan for facilitating false advertising on its "Weizan" live streaming platform, failing to verify the qualifications of operators and allowing misleading promotional practices [2][3]. - Hangzhou Chaojiao Technology Co., Ltd. was fined 350,000 yuan for making exaggerated claims about health products in corporate WeChat groups without providing evidence of their truthfulness [4][5]. - An individual named He was fined 1.229 million yuan for selling a health drink without proper qualifications and making unsubstantiated health claims through social media [6][7]. - Ji'an Tiancao Health Pharmacy Co., Ltd. was fined 200,000 yuan for falsely advertising the efficacy of its products during live streams, misleading consumers about their health benefits [8]. - Hubei Liuling Era Sports Development Co., Ltd. was fined 50,000 yuan for promoting a calcium supplement with misleading health claims, particularly targeting middle-aged and elderly consumers [9]. Group 2: Regulatory Actions and Implications - The crackdown on false advertising in private domain live streaming is part of a broader effort by market regulators to address illegal marketing practices that exploit vulnerable populations, particularly the elderly [10]. - The enforcement actions serve as a warning to all market participants about the importance of adhering to legal standards and maintaining truthful advertising practices to protect consumer rights and promote fair competition [3][5][8].