中国游戏产业用户规模近7亿，实际销售收入超3500亿元

Group 1 - The core viewpoint of the article highlights that the Chinese gaming industry is experiencing significant growth, with actual sales revenue projected to reach 350.79 billion yuan in 2025, representing a year-on-year increase of 7.68%, and the user base expected to grow to 683 million, up by 1.35%, both reaching historical highs [1] - The economic scale of the Chinese gaming and related industries is estimated to exceed 1.2 trillion yuan [1] - According to CITIC Securities, the gaming industry is currently in a high-growth phase, achieving nearly 20% growth in the first half of the year, building on a market size of over 100 billion yuan [1] Group 2 - CITIC Securities notes that the marketing strategies for game promotion are diversifying, with an increasing share of content, community, and live-streaming marketing [3] - As traditional customer acquisition costs continue to rise, gaming companies are becoming more stringent in managing the ROI of their advertising spend, leading to a decline in traditional customer acquisition methods [3] - Younger gaming users are increasingly turning to social media platforms like Douyin and Xiaohongshu for information, contributing to the shift away from traditional advertising methods [3]