党建引领民营经济高质量发展品牌建设研究

Core Viewpoint - The company, Hebei Ruizhao Laser Remanufacturing Technology Co., Ltd., integrates party building with business development, promoting high-quality growth in the private economy through a strong party leadership and brand establishment [1]. Group 1: Brand Building Initiatives - The company emphasizes its commitment to creating a trustworthy enterprise aligned with party values, reflecting the founder's deep-rooted revolutionary background and military experience [2]. - A strong grassroots party organization is established, with a focus on party leadership in corporate governance, ensuring that party principles guide the company's operations [3][4]. - The company implements a military-style management approach, fostering a disciplined and loyal workforce through military-themed practices and community support for veterans [5]. Group 2: Integration of Party Building and Business Operations - The company effectively combines party building with production operations, mobilizing party members to contribute to business development, exemplified by the successful investment in a high-speed dynamic balancing detection center [7]. - The project, which cost 130 million yuan, has significantly upgraded the company's technology and market position, generating nearly 100 million yuan in revenue since its launch in 2016 [7]. Group 3: Cultural and Educational Initiatives - The company promotes a "red culture" through a structured cultural framework, including a cultural college and various educational facilities, to instill party values and historical awareness among employees [9]. - The "369" cultural model is introduced, encompassing three cultural identifiers, six major cultural brands, and nine cultural recognitions, reinforcing the company's commitment to its mission and values [8][9]. Group 4: Future Outlook - The company aims to continue its brand building efforts, creating a distinctive remanufacturing industry brand that reflects contemporary, regional, and sector-specific characteristics, contributing to the high-quality development of China's remanufacturing sector [9].