“电影IP+文旅”让银幕流量转化为入境旅游客流量

Core Insights - The 2025 China International Tourism Trade Fair opened in Haikou, showcasing the "Travel China with Movies" initiative, which highlights the integration of culture and tourism, as well as new trends in inbound tourism consumption [1] Group 1: Event Overview - The "Travel China with Movies" exhibition features major film studios and locations, presenting China's cultural richness and diverse tourism resources through innovative "film + tourism" formats [2] - The event is organized by the National Film Administration and the China Central Television, aiming to promote cultural consumption and stimulate tourism dynamics [1][4] Group 2: Industry Trends - The integration of film and tourism is becoming increasingly close, with films serving as symbols of city images and revitalizing locations through storytelling and culture [4] - Various regions have launched diverse film-themed tourism routes, trains, flights, and cruises to convert movie popularity into visitor traffic at scenic spots [5] Group 3: Economic Impact - The synergy of film IP and tourism is emerging as a new engine for cultural consumption, enhancing the attractiveness of tourism and ensuring that quality filming locations yield tangible benefits [7] - The combination of "film IP + tourism resources" not only attracts international tourists to China but also significantly boosts related sectors such as dining, accommodation, and transportation, contributing to economic growth [9]