西湖消费券“即碰即用”出实效：迪卡侬西溪银泰城西区店转化率华东第一

Core Insights - The "Crazy Friends Day - West Lake Launch Season" in Hangzhou's West Lake District has achieved remarkable results, with 210,000 citizens participating in the "instant use" coupon activity, increasing the redemption rate from 56% to 100%, effectively translating policy benefits into domestic demand [1] Group 1: Consumer Engagement - The event saw over 1,000 coupon redemptions in just three days, leading to a significant increase in conversion rates in the East China region for Decathlon's West Xixi Yintai City store [3] - The store utilized customized posters and guides through Alipay to promote the event, attracting cross-regional consumers and enhancing visibility through multiple channels [3] Group 2: Merchant Benefits - The West Lake model has transformed the way coupons are utilized, alleviating concerns for participating merchants by providing full-cycle exposure support to help them attract customers and increase revenue [5] - Starbucks in Huanglong Square reported a more than 50% year-on-year increase in sales during the event, benefiting from the diverse discounts available for different consumer scenarios [5] Group 3: Sales Growth - The Super Box NB Zhijiang Changjiu Center store experienced a 15% month-on-month sales growth during the event, with tailored discounts effectively meeting various consumer needs [7] - The West Lake coupons covered over 3,000 merchants and 6,000 stores, offering discounts ranging from a minimum of 5 off 1 to a maximum of 250 off 50, thus catering to everyday small purchases and larger family shopping [7]