泰兰尼斯千元儿童“稳跑鞋” 加入碳板是割韭菜还是刚需？

Core Viewpoint - The controversy surrounding the high-end children's shoes from the brand Tailanisi, particularly the inclusion of carbon plates, raises questions about whether this technology is genuinely beneficial for children's health or merely a marketing gimmick to increase prices [1][12]. Group 1: Product Overview - Tailanisi, founded in 2011, has become a "super brand" with annual sales exceeding 3 billion yuan and a repurchase rate of 80%-90%, significantly higher than the industry average [1]. - The "Stable Running Shoes" series launched in August features high-tech elements such as "aviation-grade carbon plates" and "research-based half-sole carbon plates," targeting parents focused on child safety [1][5]. - The shoes are priced at over 1,600 yuan, positioning them as a luxury item in the children's footwear market, often compared to high-end brands like Hermes [10]. Group 2: Consumer Feedback - Consumers have expressed dissatisfaction with the "Stable Running Shoes," citing issues such as discomfort and high prices, with one mother sharing her experience of her child not wearing the shoes due to pain [3]. - Online discussions reveal concerns about the carbon plate technology's impact on children's foot development, with many questioning the necessity of such features in children's shoes [7][12]. Group 3: Expert Opinions - Pediatric orthopedic specialists argue that children's feet require appropriate external stimulation for healthy growth, and the rigidity of shoes with carbon plates may hinder this process [12][14]. - Experts emphasize that comfort should be the primary focus for children's footwear, and the inclusion of carbon plates may not align with the developmental needs of children [13][14]. - The debate continues regarding the validity of the carbon plate technology, with some industry insiders suggesting that while technology can enhance comfort, it must be appropriate for the target demographic [12].