机构报告：中国汽车产业格局正从“技术定义”迈向“用户定义”

Core Viewpoint - The Chinese automotive industry is transitioning from a "technology-defined" model to a "user-defined" model, emphasizing user experience as the ultimate competitive battleground [1][2]. Group 1: NPS Report Findings - The "2025 China Automotive Recommendation Study (NPS) Report" surveyed over 11,000 car owners across 75 major cities and 132 popular models, indicating that the market has entered a "dual-track era" with both fuel and new energy vehicles coexisting and developing differently [2]. - The NPS scores for both fuel and new energy vehicles are closely aligned but showcase distinct characteristics, highlighting the shift in market competition towards user experience [2]. Group 2: QS Index Report Insights - The "China Automotive Industry Quality Competitiveness QS Index Report" has upgraded its evaluation system, assessing the automotive industry across seven dimensions and 19 key factors, reflecting a systematic upgrade in quality competition standards amid intense industry transformation [2]. - The QS index for 2025 is reported at 779.09, indicating that fierce competition among automotive enterprises is increasingly impacting the upstream of the industry chain [2]. Group 3: Industry Perspectives - The International Automotive Quality Standardization Association (IAQSA) emphasizes the need for Chinese automotive brands to focus on both quality safety and user experience, as the former determines stability and the latter influences long-term success [3]. - Industry experts advocate for a systematic approach to support Chinese automotive brands in evolving from followers to leaders, enhancing brand strength, product quality, sales capability, service quality, and perceived value [3].