文化可触，创意可及：北京路文明集市开启“文化+消费”新体验

Core Viewpoint - The article discusses the launch of the "Cultural + Consumption" experience at the Beijing Road Cultural Market, highlighting the integration of traditional culture with modern consumer experiences through interactive and innovative displays [5][62]. Group 1: Cultural Experience - The event features the Guangdong Cultural and Creative Exhibition Area, which runs from December 19 to 28, showcasing the rich Lingnan cultural heritage in an engaging manner [5][6]. - Visitors can experience the "Guangfu Dream Record," which uses VR technology to immerse them in the historical context of the Maritime Silk Road, enhancing the educational experience beyond traditional textbooks [10][11][19]. - The exhibition includes various cultural products that reinterpret historical artifacts with modern aesthetics, making culture accessible and relatable to the public [24][28]. Group 2: Innovative Displays - The Guangdong Provincial Museum's booth presents creative products inspired by historical designs, such as scarves and puzzles, which effectively communicate historical narratives [20][24][27]. - The Non-Material Cultural Heritage Pavilion showcases traditional crafts like Chaozhou wood carving and Cantonese embroidery, emphasizing the revival of traditional techniques in contemporary contexts [30][33]. - The Guangzhou Cloisonné section not only displays finished products but also demonstrates the intricate production process, bridging traditional craftsmanship with modern design [40][41]. Group 3: Youth Engagement and Creativity - The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Creative Design Competition features award-winning works that reflect the innovative spirit of youth, emphasizing practicality in design [47][49]. - The exhibition includes interactive experiences, such as ancient paper-making, allowing young people to engage with cultural heritage actively [55]. - The integration of cultural creativity with tourism resources is evident in products designed around famous landmarks, enhancing the travel experience with unique souvenirs [56][60]. Group 4: Cultural Consumption and Community Engagement - The market's diverse offerings encourage community interaction with Lingnan culture, fostering a sense of cultural identity and continuity through consumer participation [62][64]. - Each purchase and inquiry at the market represents a conscious choice to engage with and support cultural heritage, contributing to the vibrancy of the local culture [64][65].