(年终特稿)从文本到生态 中国网文出海故事续新章
Zhong Guo Xin Wen Wang·2025-12-20 03:38

Core Insights - By 2025, China's online literature will have approximately 200 million active users globally, expanding its reach to over 200 countries and regions, marking a new chapter in cultural dissemination that began with text [1] Group 1: AI Empowerment in Online Literature - AI technology is playing an increasingly significant role in the international expansion of Chinese online literature, surpassing the limitations of manual translation in terms of efficiency and scale [3] - Reports indicate that AI translation now accounts for over 50% of translated works on most platforms, with the total number of translated Chinese online literature works exceeding 13,600, representing a 3.5-fold increase compared to 2024 [3] - Content distribution technologies utilizing semantic recognition and user preference modeling are enhancing personalized recommendations, allowing works to better reach target readers [3] Group 2: Growth of Localized Creation Ecosystem - Chinese online literature platforms are operating websites in local languages overseas, creating a full chain of content monetization, author contracts, and reader interaction, attracting numerous overseas creators [4] - As of October 31, 2025, WebNovel (Qidian International) has nearly 400 million cumulative global users, nurturing around 530,000 writers and over 820,000 original works, with a 20% year-on-year increase in total works [4] Group 3: Multi-Modal Content Development - The integration of AI technology and the flourishing of overseas creation are accelerating the transformation of Chinese online literature IP into multi-modal content, with significant developments across novels, comics, animations, films, games, and derivatives [6] - Notable achievements include the animation series "Dou Po Cang Qiong" reaching 1.18 billion views on YouTube and "Guai Mi Zhi Zhu" achieving an IMDb score of 9.3, becoming the first Chinese animation to surpass 10,000 ratings [6] Group 4: Cultural Exchange and Recognition - Recent recognition includes the British Library's inclusion of 12 Chinese online literature works, marking the third time since 2022 that the library has recognized Chinese online literature [7] - The narrative of Chinese online literature's international journey reflects a collaborative imagination migration and fusion, driven by technological and narrative forces, showcasing a transformation in cultural production and consumption models in the internet era [7]