平台不得强制价格不高于其他渠道

Core Viewpoint - The new regulations issued by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office prohibit platforms from imposing unreasonable pricing restrictions on operators, ensuring that operators can set their own prices independently across different sales channels [1] Group 1: Pricing Regulations - Platforms are not allowed to force or indirectly force operators to lower prices or promote through discounts and rebates [1] - Platforms cannot require operators to sell goods or services at prices lower than those on other sales channels [1] - Platforms are prohibited from mandating operators to implement automatic price matching or similar systems [1] Group 2: Autonomy in Pricing - Operators have the right to independently set prices for goods or services sold on different platforms [1] - The regulations emphasize the importance of protecting operators' pricing autonomy against unreasonable restrictions imposed by platforms [1] - Exceptions to these rules apply to platforms that operate under a unified pricing model [1]