破圈科学喂养，英氏控股重新定义品牌沟通新范式

Core Insights - The article highlights how Ying's Holdings, a leading domestic brand in the infant complementary food market, is establishing emotional connections with new-generation parents through innovative marketing strategies and partnerships with relatable figures like Jin Jing [1][3]. Group 1: Marketing Strategy - Ying's Holdings has partnered with popular artist and new mother Jin Jing to create relatable communication content that resonates with young parents, transforming the professional concept of "scientific feeding" into a lifestyle attitude that is easily accepted and shared [1][3]. - The company launched the advertisement "Choosing Ying's for Smart Feeding," which effectively conveys the core message of the "Scientific 5-Stage Feeding System" through relatable life scenarios [6]. Group 2: Product Development - In 2020, Ying's Holdings introduced the "Scientific 5-Stage Precision Feeding System," categorizing baby growth stages based on age and physical characteristics, and developed a comprehensive high-quality product matrix to provide tailored complementary food solutions [4]. - The communication strategy includes five stages: 1) Initial Adaptation, 2) Chewing Practice, 3) Taste Expansion, 4) Hand-Brain Coordination, and 5) Cognitive Learning, which simplifies complex feeding knowledge for new parents [4]. Group 3: Brand Positioning - The collaboration with Jin Jing is not merely a celebrity endorsement but a strategic choice that aligns with the contemporary parenting mindset that values authenticity and rejects anxiety [4]. - The successful marketing campaign has shifted Ying's Holdings' brand role from being a "provider of scientific feeding" to a "companion in scientific feeding," thereby creating a unique brand moat in a competitive market [6].