品质零售进社区 永辉超市西安金桥六路胖东来模式调改店开业

Core Insights - Yonghui Supermarket officially opened its Jin Qiao Liu Lu store in Xi'an on December 20, marking its second "Fat Yonghui" store in the region after the successful launch of the Beichen East Road store in July, which saw nearly 100% year-on-year sales growth and a nearly 40% increase in average transaction value in its first month [1][2] Group 1: Store Opening and Performance - The new store represents a strategic expansion of Yonghui's presence in Xi'an, specifically targeting community needs and enhancing local living standards [2] - The first store in Xi'an achieved impressive sales figures, indicating strong market demand and effective business strategy [1] Group 2: Product and Service Strategy - The store underwent a comprehensive transformation focusing on "product first, service enhancement," resulting in a systematic restructuring of its product offerings [1] - Out of 8,663 original products, 3,759 were removed, while 4,483 new products were introduced, leading to a new product ratio of 47.8% [1] - The product structure now aligns with 80% of the "Fat Donglai model," with imported goods making up 10%, aiming to position the store as a "community quality supermarket" [1] Group 3: Brand Commitment and Future Plans - Yonghui Supermarket's management emphasized that the successful transformation of the Jin Qiao Liu Lu store demonstrates the adaptability of the "Fat Donglai model" to community settings, fulfilling the "last mile" quality living needs [2] - The company plans to continue its commitment to high-quality retail, deepening its community engagement in Xi'an and enhancing the daily lives of local families [2]