保护自主定价、细化明码标价 一文了解互联网平台价格行为新规

Core Viewpoint - The "Internet Platform Pricing Behavior Rules" issued by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office aim to establish a regular pricing supervision mechanism for internet platforms, regulate pricing behaviors, protect the legal rights of consumers and operators, and promote the healthy development of the platform economy [1] Group 1: Protection of Pricing Rights - Platform operators and internal operators are entitled to exercise their pricing rights and set reasonable prices, with agreements made through contracts or orders [2] - Platform operators are prohibited from imposing unreasonable restrictions or conditions on the pricing behaviors of internal operators, such as forced price reductions or promotional conditions [2][3] Group 2: Fee Transparency and Fairness - Platform operators must set and publicly disclose reasonable fee standards when charging internal operators, and any changes must be communicated prominently [3] - Platform operators are required to conduct promotions fairly and transparently, avoiding false or exaggerated claims about subsidies [5] Group 3: Pricing Competition Order - Operators must not engage in price gouging or sell below cost to disrupt normal business operations [6][7] - Pricing practices must not involve deceptive information or misleading terms that inflate price expectations [7] Group 4: Consumer Rights Protection - Operators must adhere to legal and contractual obligations when charging consumers, providing clear options and cancellation methods for services like automatic payments [8] - The rules mandate that operators cannot manipulate pricing through deceptive practices or obscure pricing conditions [8] Group 5: Implementation and Oversight - The rules will be effective for five years, starting from April 10, 2026, allowing operators time to adjust [8] - Regulatory bodies will enhance collaboration and market supervision to ensure compliance with the pricing behavior rules [8]