事关互联网平台定价、促销、收费等行为，重要新规印发！

Core Viewpoint - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office jointly issued the "Internet Platform Pricing Behavior Rules," which will take effect on April 10, 2026, to promote innovation and healthy development in the platform economy [1] Group 1: Applicability of the Rules - The pricing behavior rules apply to platform operators and operators within the platform [2] - Platform operators are defined as legal or non-legal entities providing online business venues, transaction matching, and information publishing services, while operators within the platform are those selling goods or providing services through the platform [2] Group 2: Pricing Behavior Regulations - The rules specify that pricing behavior includes actions related to pricing during the sale of goods or services, such as setting or changing prices, price marking, charging fees, and implementing subsidies [2] - The rules require clear pricing, including differential pricing, dynamic pricing, and auction ranking, and mandate that all fees must be explicitly stated without additional charges [3] Group 3: Price Competition and Integrity - The rules emphasize maintaining price competition order and require operators to refrain from unfair pricing practices such as predatory pricing, price discrimination, price collusion, price gouging, and price fraud [5] - Operators are prohibited from selling goods or services below cost to eliminate competitors or monopolize the market, with exceptions for certain types of goods [5] Group 4: Consumer Rights Protection - The rules focus on protecting consumer rights, including the right to be informed and the right to choose, requiring operators to clearly present options for services like automatic payments and provide easy cancellation methods [7] - Operators must notify consumers in advance about automatic payments, including the timing, amount, and cancellation options, and must not use deceptive practices to manipulate prices [7]