专家解读广东农文旅27条：从相加到相融，打造全国样板

Core Insights - The article discusses the recent measures introduced by Guangdong Province to promote the high-quality integration of agriculture, culture, and tourism (农文旅融合), aiming to transform rural areas into outdoor sports havens, digital immersive theaters, and wellness travel destinations. Group 1: Policy Measures - Guangdong's "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has issued 27 action guidelines to enhance the integration of agriculture, culture, and tourism [1] - The measures indicate a shift from pilot exploration to systematic promotion across the province, emphasizing a transition from traditional models to a multi-value chain integration [1][2] - The focus is on creating a nationally leading and globally recognized model for the deep integration of agriculture, culture, and tourism, showcasing Guangdong's unique characteristics and cultural richness [1] Group 2: Development Strategies - The measures advocate for the full integration of agriculture, culture, and tourism by breaking down industry boundaries and activating resource elements [3] - Specific strategies include developing high-quality immersive cultural tourism projects that incorporate local cultural elements, enhancing historical and cultural sites, and promoting non-heritage workshops [3] - The document encourages the development of leisure activities such as agricultural sightseeing, fishing experiences, and cultural tourism, while also enhancing rural tourism routes [3] Group 3: Health and Wellness Focus - The integration of agriculture, culture, and tourism is extending into wellness tourism, with encouragement for the development of health tourism bases and eco-friendly wellness products [4] - The Guangzhou area is highlighted as a model for multi-industry integration, focusing on wellness, culture, and agriculture to create high-quality wellness vacation products [4] Group 4: Market-Driven Innovation - The measures emphasize a market-oriented approach to developing tourism experiences, shifting from a supply-driven model to one that responds to market demands [7] - Initiatives include promoting local cuisine through campaigns like "Hundred Counties, Thousand Bowls" to enhance the culinary tourism experience [8] Group 5: Cultural and Historical Resource Activation - The measures propose revitalizing local cultural resources by developing unique performance spaces and themed tourism projects, as well as utilizing industrial heritage for tourism [9] - The integration of digital technology is highlighted as a means to enhance the visitor experience, with examples of AR and VR applications in tourism [10] Group 6: Branding and Promotion - The measures outline plans for branding and promoting the integration of agriculture, culture, and tourism, including the establishment of demonstration benchmarks and unique local activities [10][11] - The "Media+" initiative aims to create engaging content to attract diverse consumer groups and enhance the visibility of rural tourism projects [11]