保护经营者自主定价权和消费者合法权益——国家发展改革委有关负责人就《互联网平台价格行为规则》答记者问

Core Viewpoint - The article discusses the release of the "Internet Platform Pricing Behavior Rules" by the National Development and Reform Commission, aimed at protecting the pricing autonomy of operators and the legitimate rights of consumers while promoting the healthy development of the platform economy [1]. Summary by Sections General Principles - The rules consist of 7 chapters and 29 articles, outlining the legal basis, scope of application, and basic principles that operators must follow [3][4]. Protection of Pricing Autonomy - The second chapter focuses on protecting the pricing autonomy of operators, detailing the basic requirements for lawful pricing and regulatory provisions to safeguard the pricing rights of operators within platforms [4]. Pricing Display Behavior - The third chapter includes 7 articles that specify the requirements for clear pricing, including rules for differential pricing, dynamic pricing, and promotional activities, tailored to the characteristics of platform economies [4]. Pricing Competition Behavior - The fourth chapter outlines 6 articles aimed at maintaining price competition order, prohibiting unfair pricing practices such as predatory pricing, price discrimination, collusion, price gouging, and price fraud [4]. Consumer Price Rights Protection - The fifth chapter contains 3 articles focused on protecting consumer rights, including the right to information and choice, and mandates that operators provide clear options for services and products, along with easy cancellation methods [4]. Supervision Mechanism - The sixth chapter specifies 4 articles that clarify the regulatory responsibilities and measures of the development reform, market supervision, and internet information departments, requiring operators to establish compliance management systems [5]. Implementation Date - The rules will take effect on April 10, 2026, allowing time for operators to comply with the detailed regulatory requirements [6]. Pre-Implementation Actions - Before the rules take effect, the relevant authorities will conduct self-inspections among major platform operators to ensure compliance with the new regulations, focusing on consumer rights and pricing autonomy [7]. Future Implementation Strategies - The authorities will enhance collaboration, promote industry self-regulation, and conduct market inspections to ensure compliance with the pricing behavior rules, while also monitoring the competitive pricing landscape [8].