国家发展改革委有关负责人就《互联网平台价格行为规则》答记者问

Core Viewpoint - The National Development and Reform Commission (NDRC), along with the State Administration for Market Regulation and the National Internet Information Office, has jointly released the "Internet Platform Pricing Behavior Rules" to promote innovation and healthy development in the platform economy [1]. Summary by Sections General Principles - The rules consist of 7 chapters and 29 articles, outlining the norms that platform operators and internal operators must follow regarding pricing behavior [3]. Protection of Operators' Pricing Rights - The second chapter focuses on protecting the operators' right to set prices independently, detailing the basic requirements for lawful pricing and regulatory provisions to safeguard this right [4]. Pricing Display Behavior - The third chapter specifies the requirements for clear pricing, including rules for differential pricing, dynamic pricing, and promotional subsidies, tailored to the characteristics of platform economy transactions [4]. Pricing Competition Behavior - The fourth chapter addresses maintaining price competition order, prohibiting unfair pricing practices such as predatory pricing, price discrimination, collusion, price gouging, and price fraud [4]. Consumer Price Rights Protection - The fifth chapter emphasizes protecting consumers' rights to information and choice, mandating clear presentation of payment options and cancellation processes, and encouraging platforms to establish online dispute resolution mechanisms [4]. Supervision Mechanism - The sixth chapter clarifies the regulatory responsibilities and measures of the NDRC, market regulation, and internet information departments, requiring platform operators to develop compliance management systems [5]. Implementation Timeline - The rules will take effect on April 10, 2026, allowing time for platform operators to comply with the detailed regulatory requirements [6]. Pre-Implementation Actions - Before the rules come into effect, the NDRC and other agencies will conduct self-inspections among major platform operators to ensure compliance with the new pricing behavior regulations [7]. Future Implementation Strategies - The NDRC and other agencies will enhance collaboration, promote industry self-regulation, and conduct market inspections to ensure the effective implementation of the pricing behavior rules [8].