“游戏沪十条”让全球玩家迷上上海

Core Insights - The 2025 China Game Industry Conference highlighted the release of the "Game Shanghai Ten Measures," aimed at supporting the high-quality development of domestic games and injecting strong momentum into the industry [1][4]. Group 1: Industry Growth - China's game industry achieved steady growth, with actual sales revenue reaching 350.79 billion yuan in 2025, a year-on-year increase of 7.68%, and a user base expanding to 683 million, up 1.35% [1]. - Self-developed games contributed significantly, with domestic market sales reaching 291.09 billion yuan, a growth of 11.64%, supported by stable long-term products and new releases [1]. - The overseas market for self-developed games saw actual sales of $20.46 billion, marking a 10.23% increase, maintaining a scale exceeding 100 billion yuan for six consecutive years [1]. Group 2: Policy Support - The "Game Shanghai Ten Measures" includes systematic support policies with an annual funding total of 50 million yuan, aimed at creating a globally influential game and esports industry ecosystem [2]. - Key functional areas identified for development include Xuhui Caohejing, Yangpu Dazhongzhi, and Jing'an Daning, focusing on building a robust industry hub with comprehensive services and active consumer engagement [2]. - Xuhui District attracted over 70 game companies, including Tencent and NetEase, with the gaming industry revenue reaching 52.17 billion yuan in the first three quarters of 2025, a 5.0% year-on-year increase [2]. Group 3: Cultural Integration and Innovation - The "Game Shanghai Ten Measures" encourages the development of original high-quality games that incorporate traditional Chinese culture and reflect Shanghai's urban characteristics [3]. - Companies like Paper Games collaborate with national cultural institutions, while Century Huatong emphasizes technological innovation, viewing the gaming industry as a platform for cultural and technological advancement [3]. Group 4: Esports Development - Shanghai aims to become a global hub for esports, with plans to accelerate the development of a globally influential proprietary event system and promote synergy between international top events and local IPs [3]. - The Perfect World Esports event attracted nearly 90,000 attendees and generated 370 million yuan in surrounding consumption, showcasing the potential of esports to drive economic growth [3].