《互联网平台价格行为规则》发布，规范价格竞争秩序，保护消费者合法权益

Core Viewpoint - The article discusses the implementation of the "Internet Platform Pricing Behavior Rules" by China's National Development and Reform Commission, Market Supervision Administration, and National Internet Information Office, effective from April 10, 2026, aimed at regulating pricing behavior and enhancing transparency in the platform ecosystem [1]. Group 1: Regulation of Pricing Behavior - The rules aim to standardize pricing competition order by detailing regulatory requirements based on existing laws, providing clear pricing behavior guidelines for platform operators and internal operators, and promoting a market order characterized by quality and fair competition [1]. - The regulations will protect the autonomous pricing rights of operators within platforms, ensuring that platform operators cannot impose unreasonable restrictions or conditions on the pricing behavior of internal operators [1]. Group 2: Consumer Protection - The rules will enforce a clear pricing system, promoting the public disclosure of dynamic pricing and differential pricing rules, and standardizing services such as password-free payments, automatic renewals, and automatic deductions to better protect consumers' rights to information and choice [1].