广汽集团启动自主品牌BU改革 昊铂埃安品牌渠道融合运营

Core Viewpoint - GAC Group is initiating a reform plan called "Panyu Action," focusing on the establishment of autonomous brand business units (BUs) to enhance internal resource integration and channel operation [1][3] Group 1: Reform Initiatives - The Haobo and Aion BUs have been established to maximize resource synergy and improve organizational management efficiency [3] - The Haobo brand will focus on the high-end market as "elite vehicles," while the Aion brand targets the mass market as "people's good cars" [3] Group 2: Channel Integration - The integration of sales channels for Haobo and Aion brands will occur in phases, with the first phase set to announce sales and service points by January 31, 2026, covering over 30 cities [3] - By March 31, 2026, a complete channel integration is expected, resulting in over 1,000 sales points and 100% coverage in cities above the fourth tier [3] Group 3: Service Network Expansion - The service network for Haobo is projected to grow from 200 to 1,000 locations, addressing service convenience issues for users [3] - Aion users will benefit from a wider range of product options, catering to their upgrading vehicle needs [3]