四年销量超600万辆 比亚迪海洋网开启高端化突破新进程
Bei Jing Ri Bao Ke Hu Duan·2025-12-20 07:12

Core Insights - The Ocean Network of BYD has achieved cumulative sales of over 6 million vehicles in four years, highlighting the recognition of its products in the market and the rise of Chinese brands in the new energy era [2][3] - The newly named flagship series, Ocean 8, includes the large sedan "Ocean 08" and the large SUV "Ocean Lion 08," set to debut in the first quarter of 2026, marking a significant step towards brand premiumization [1][5] Group 1 - The Dolphin model has become the third vehicle from the Ocean Network to surpass 1 million in sales, winning the annual sales championship in the domestic A0 segment from 2022 to 2024, and is the fastest A0 sedan to reach this milestone in the domestic market [5] - The success of the Ocean Network is attributed to a user demand-oriented approach, creating differentiated competitive advantages through precise market segmentation [5][7] - The Ocean Network employs a comprehensive user feedback system through various channels, including apps, communities, and offline events, to continuously drive product optimization and innovation [7] Group 2 - The new vehicles are expected to incorporate advanced technologies, including BYD's new battery technology, driving assistance systems, smarter cabin interactions, and outstanding handling, catering to high-end travel needs [5] - The brand is deepening its collaboration in three major areas: UI co-creation, OTA co-creation, and ecosystem co-creation, ensuring that the cabin interface design aligns with user aesthetics and that the vehicle system upgrades match user habits [7]

BYD-四年销量超600万辆 比亚迪海洋网开启高端化突破新进程 - Reportify