保护自主定价、细化明码标价！一文了解互联网平台价格行为新规

Core Viewpoint - The "Internet Platform Pricing Behavior Rules" issued by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office aim to establish a regular pricing supervision mechanism for internet platforms, regulate pricing behaviors, protect the legal rights of consumers and operators, and promote the healthy development of the platform economy [1]. Group 1: Protection of Pricing Rights - Platform operators and internal operators are entitled to exercise their pricing rights and set reasonable prices, with agreements made through contracts or orders [2]. - Platform operators are prohibited from imposing unreasonable restrictions or conditions on the pricing behaviors of internal operators, such as forced price reductions or promotional tactics [2][4]. Group 2: Pricing Transparency - Platform operators must publicly disclose reasonable charging standards and cannot charge unreasonable fees to internal operators [4]. - Both platform operators and internal operators must implement clear pricing for goods and services, including additional service fees [5]. Group 3: Promotional Activities - Pricing promotions must be clearly marked, including rules, activity duration, and applicable scope, ensuring transparency in discount calculations [7]. - Platform operators must conduct promotions fairly and avoid misleading representations of subsidy amounts [7]. Group 4: Price Competition Order - Operators are prohibited from selling below cost to eliminate competition or disrupt market order [10]. - Price discrimination based on consumer data without their knowledge is not allowed [10]. Group 5: Consumer Rights Protection - Operators must adhere to legal and contractual obligations when charging consumers and provide clear options for additional services [13]. - Automatic payment methods must be clearly communicated to consumers, allowing them to cancel at any time [13]. Group 6: Implementation and Supervision - The rules will be effective for five years, starting from April 10, 2026, allowing operators time to adjust [13]. - Regulatory bodies will enhance collaboration and market supervision to ensure compliance with the pricing behavior rules [13].