文化中国行|九台贡米从松花江畔走向全国

Core Viewpoint - The article highlights the popularity and cultural significance of Jiu Tai Tribute Rice, emphasizing its historical roots and modern marketing strategies that contribute to its success in the market [1][5][9]. Group 1: Product Overview - Jiu Tai Tribute Rice is presented in various packaging forms, including bottled, gift boxes, and bulk packaging, showcasing its quality and local essence [1]. - The store offers 20-30 product categories, achieving monthly sales of approximately 100,000 yuan, with distribution across major cities in China [3]. Group 2: Historical Significance - The rice has a rich history, being favored by the royal family during the Qing Dynasty, with a notable poem by Emperor Kangxi praising its quality [5][7]. - The "Royal Grain Stele," a replica displayed in the exhibition hall, serves as a testament to the rice's historical significance and its designation as tribute rice [5]. Group 3: Cultivation Techniques - The Five-Guantun rice cultivation system, recognized as an important agricultural cultural heritage, has evolved from traditional dry farming to modern paddy production, producing rice known for its exceptional quality [7]. - The cultivation employs organic biological fertilizers, contributing to the rice's superior quality, which is increasingly appreciated by consumers, especially in southern China [7]. Group 4: Modern Marketing and Distribution - The integration of live streaming in marketing strategies enhances consumer engagement and showcases the product's quality in real-time [3]. - Jiu Tai Tribute Rice has gained recognition as "China's Ecological Tribute Rice Capital," reflecting the successful blend of traditional practices and modern technology in its production and marketing [9].