Core Insights - The article highlights the successful implementation of the "Weekend Farmers' Market" in Shatou Town, Yangzhou, which has been recognized as an excellent case for promoting cultural and tourism consumption in Jiangsu Province [1] Group 1: Weekend Farmers' Market - The "Weekend Farmers' Market" features a variety of local agricultural products, attracting both residents and tourists to experience local culture and cuisine [3][4] - Village leaders have taken on roles as "live-streaming hosts" to promote and sell local products, enhancing community engagement and sales [3] - The market has successfully integrated into urban areas, providing fresh produce directly to consumers, which has been well-received by the public [5] Group 2: Night Market and Sports Integration - The newly established "Guangsha Night Market" has become a popular venue for local residents and visitors, especially during sports events, creating a vibrant atmosphere [8] - The introduction of unique local products, such as Shatou watermelon beer, has contributed to the market's popularity and sales, with over 5,000 boxes sold in just over a month [8] Group 3: Early Market and Consumer Trust - The "Shatou Early Market" has gained popularity by offering fresh produce directly to consumers, ensuring quality and safety, which has built trust among local residents [9] - The market's direct sales model has been praised for its transparency, allowing consumers to purchase authentic local products without confusion [9] Group 4: Future Development Plans - Shatou Town plans to continue enhancing the "Weekend Farmers' Market," "Guangsha Night Market," and "Shatou Early Market" to create a comprehensive tourism system that operates year-round [10] - The initiative aims to boost local agricultural sales, with reported sales exceeding 1.2 million yuan, and to increase rural residents' disposable income, which has seen the highest growth in the district [10]
乡村集市成“连续剧”，全年乐享鲜美蔬果，“乐活沙头・周末农市”入选江苏文旅促消费优秀案例