“宝应荷藕”入选国家农业品牌精品培育名单，荷藕类全国唯一

Core Insights - The "Baoying Lotus Root" has been recognized as a national agricultural brand, marking a significant milestone for the region's agricultural development and brand building [1][2] - This brand is the only lotus root brand selected in the national list, highlighting its unique position in the market [1] - The success of "Baoying Lotus Root" is attributed to its historical significance, quality, and strong industry scale [2] Industry Overview - The "Baoying Lotus Root" has a cultivation history of over 1,300 years and is recognized as a geographical indication agricultural product [1] - The region has established a comprehensive industry chain with over 100,000 acres of core planting bases producing more than 200,000 tons of lotus root annually, generating an output value of 5.13 billion yuan [1] - The products are sold across 26 provinces in China and exported to countries like Japan, South Korea, and Europe, accounting for 70% of the national lotus root export volume [1] Brand Development - The brand has evolved through a strategic focus on "industry-driven agriculture and brand-strengthening agriculture," creating a three-in-one system of regional, enterprise, and product brands [2] - The brand's journey includes milestones such as gaining geographical product protection in 2004, entering the top 100 national agricultural regional public brands in 2011, and surpassing a brand value of 3 billion yuan in 2019 [2] - Future plans include further development of the lotus root industry to enhance its cultural significance and economic potential in rural revitalization efforts [2]