Core Viewpoint - The emerging trend of "sports delivery" services in China is gaining popularity, providing on-demand sports training with professional coaches delivering equipment directly to consumers' locations [1][2]. Group 1: Market Demand and Consumer Behavior - The "sports delivery" service is particularly appealing to families with school-aged children, as parents increasingly prioritize physical exercise alongside academic pursuits [1][2]. - The convenience of having a coach come to the home saves time and is perceived as cost-effective, with prices around 200+ yuan per hour for sessions [1][2]. - The rise in health awareness among the public is driving demand for such services, with a significant portion of the market consisting of middle and primary school students [1][2]. Group 2: Business Model and Economic Impact - The "sports delivery" model is supported by the established "on-demand economy," allowing for online ordering and home service, which restructures educational resource distribution [2]. - The increase in community sports facilities and public venue accessibility has facilitated the growth of this service, providing convenient teaching locations for coaches [2]. - The model is expanding from first-tier cities like Beijing and Shanghai to second and third-tier cities, contributing to a new option for national fitness initiatives [2]. Group 3: Employment Opportunities and Market Potential - The service offers flexible job opportunities for sports students and retired athletes, allowing them to earn income while gaining teaching experience [3]. - The market for "sports delivery" is not limited to youth; it has potential applications in areas such as post-operative rehabilitation and elderly care, indicating a broad scope for future growth [3]. - Data indicates that the youth physical training market in China is expected to grow by 127% year-on-year in 2024, with over 40% of this market attributed to on-demand services [2].
“体育外卖”悄然走红 让运动触手可及
Xin Hua She·2025-12-20 09:02