宁夏夏进乳业新品发布会启幕，沉浸式感受“一瓶宁夏奶，启程向华东”的全链路新品旅程

Core Viewpoint - Ningxia Xiajin Dairy launched two new products aimed at the East China market, marking a significant step in its cross-regional development strategy [1][16]. Group 1: Product Launch and Market Strategy - The launch event introduced two family-sized products: organic pure milk and A2β-casein pure milk, targeting quality-conscious families aged 28-45 [5][10]. - The company emphasizes the nutritional value and safety of its products, with organic milk featuring traceability and high protein content, while A2β-casein milk is designed for better digestion [8][10]. - Both products are priced at 9.9 yuan for 1kg, positioned as high-value options within the family consumption segment [10]. Group 2: Cultural Integration and Brand Experience - The event showcased a blend of Ningxia culture and East China heritage, featuring performances that highlighted the brand's journey from Ningxia to Jiangnan [13][14]. - Interactive experiences were designed to engage consumers, allowing them to understand the brand and product values through hands-on activities [14]. Group 3: Future Outlook - The launch signifies Xiajin Dairy's commitment to expanding its presence in East China, aiming to become a staple in more households as a trusted source of nutrition [16]. - The company plans to leverage its high-quality milk sources and the support of New Hope Dairy to enhance its market position and brand recognition [16].