Core Insights - The article reports on the strategic plans of Xijiu for the year 2026, focusing on product and brand development initiatives aimed at enhancing market presence and sales growth [1][2]. Group 1: Product Strategy - Xijiu aims to promote Junpin Xijiu to exceed a sales scale of 10 billion, positioning it as a benchmark for high-end sauce liquor in the industry [1][2]. - The company plans to consolidate the status of Xijiu·Jiaocang 1988 as a 10 billion flagship product, innovating by pairing 5.2ml aged liquor with Jiaocang 1988 for customized mixing [1][2]. - There is an emphasis on accelerating the national expansion of the Jinduan series, targeting the creation of a 10 billion product line that caters to mass consumption [1][2]. Group 2: Brand Strategy - Xijiu is focused on building a product structure characterized by "Junpin standing tall, Jiaocang broadening horizons, and Jinduan covering the market" [1][2]. - The company will continue to advance the "Xijiu + Zhijiao" dual brand strategy to enhance brand recognition and market penetration [1][2].
独家 | 习酒2026年规划曝光：君品习酒规模达百亿，全国布局金钻系列
Xin Lang Cai Jing·2025-12-20 09:29