“十四五”期间 云南文旅奋力谱写发展新篇

Core Insights - Yunnan Province aims to become a world-class tourist destination during the "14th Five-Year Plan" period, focusing on cultural innovation and high-quality development in tourism [1][2] Group 1: Cultural Development - Yunnan has invested 161 million yuan in cultural projects, supporting 215 initiatives as part of the "Cultural Prosperity in Yunnan" campaign [1] - The province has developed a diverse cultural industry based on its rich ethnic resources, with notable sectors like Heqing Xinhua silverware and Jianshui purple pottery generating over 7 billion yuan in annual output [1] Group 2: Tourism Innovation - Yunnan is enhancing tourism product innovation, introducing new offerings in accommodation, health, education, and various tourism types such as cultural heritage, ecological, rural, study, inbound, and sports tourism [1] - The province has created one AAAAA-level tourist attraction and 98 AAAA-level attractions, bringing the total number of A-level tourist sites to 671 [1] Group 3: Service and Management Improvements - Yunnan has implemented measures like a "30-day no-reason return policy" and a rapid complaint resolution mechanism to improve tourism service and management [2] - The province's tourism reputation is on the rise, with an increasing number of people pursuing travel and residence in Yunnan as a lifestyle choice [2]