逛高速服务区如赶大集！陕西交控把服务区变身乡村振兴“致富路”

Core Viewpoint - The Shaanxi Transportation Holding Group is transforming highway service areas into platforms for rural revitalization, promoting local specialties and handicrafts to travelers, thereby enhancing both local economies and tourism experiences [1][4][9]. Group 1: Service Area Transformation - The company has integrated over 350 rural revitalization specialty products into highway service areas, collaborating with local enterprises to enhance sales channels [4]. - In 2024, the sales revenue from these specialty products is expected to approach 8 million yuan through various channels, including 140 self-operated convenience stores [4]. - The upgraded service areas feature local delicacies and cultural elements, creating a micro "Shaanxi cultural exhibition" experience for travelers [6]. Group 2: Community Engagement and Support - The company has established a "three-in-one" support system, partnering with local governments to help 37 local product lines expand their market reach [7]. - The service areas also host cultural events and promote local tourism, with 40 "Chang'an Market" locations generating nearly 1 million yuan in sales during peak times [7]. - The company encourages employee participation in purchasing local agricultural products, fostering a community-oriented atmosphere [7]. Group 3: Economic Impact and Future Prospects - The initiative aims to create a seamless connection between urban and rural areas, facilitating the flow of goods and money back to villages [9]. - The development of recreational facilities and tourism projects at service areas is expected to further enhance rural tourism and local economies [6].