Core Insights - The article highlights the launch of the "Brilliant 123! Year-End Carnival" by the First Yabaibian, starting from December 20, 2025, featuring five themed days and a 19-hour New Year's Eve celebration [3][4][5] Group 1: Event Overview - The carnival aims to stimulate consumer enthusiasm and market vitality, aligning with the Bailian Group's "New Year Shopping Season" initiative [4] - This year marks the 30th anniversary of the First Yabaibian, and the carnival is entering its 23rd year, featuring a blend of shopping, culture, and interactive experiences [4][5] - The event includes a variety of activities such as product launches, exclusive brand events, and a special birthday celebration on December 20 [4][5] Group 2: Promotions and Discounts - Over 400 brands will participate, offering significant discounts, with some items available at up to 50% off [5][6] - Specific promotional activities include a "buy more, get more" offer, where consumers can receive vouchers based on their total spending across various product categories [9] - Notable brands like COACH and BOSS will offer discounts starting from 50% and 70% respectively, with additional promotions on jewelry and sportswear [9][10] Group 3: Special Activities and Collaborations - The event will feature a collaboration with Dongfang TV for a New Year's Eve gala, including a transparent live broadcast and a nearly 5-hour music concert by the Shanghai Light Music Troupe [12] - Interactive elements such as a "Brilliant Star Card" collection game will be available, allowing customers to win prizes [14] - The First Yabaibian will also introduce new AI products and smart home devices during the carnival [10]
五大品类主题日轮番登场，热门手机数码申购等同步开启！第一八佰伴“岁末嘉年华”已拉开帷幕
Xin Lang Cai Jing·2025-12-20 10:54