“百亿”英德红,三年成长路:一片金叶,带富一方山水
Nan Fang Nong Cun Bao·2025-12-20 12:01

Core Viewpoint - The value of the entire industrial chain of Yingde Black Tea has officially surpassed 10 billion yuan, marking a significant milestone in its development and positioning it for further growth by 2025 [4][10][22]. Group 1: Industrial Growth - The industrial chain value of Yingde Black Tea is projected to reach 10.2 billion yuan by 2025, transitioning from single-point breakthroughs to collective progress across five major industries [2][22]. - Over three years, the industrial chain value has increased from approximately 6 billion yuan to over 10 billion yuan, showcasing remarkable brand value growth [10][11]. - As of 2022, Yingde Black Tea has a tea garden area of 175,000 acres and an annual dry tea output of 14,000 tons, which has laid a solid foundation for achieving the 10 billion yuan target [18][19]. Group 2: Brand Development - The brand value of Yingde Black Tea has risen from 3.718 billion yuan in 2022 to 5.178 billion yuan in 2025, making it the top brand in the Chinese black tea category [36][37]. - The brand's reputation has been enhanced through various promotional activities, including appearances at international events and collaborations with major beverage brands [41][45][70]. Group 3: Technological and Structural Innovation - Technological innovation has been a key driver for the integration and enhancement of the entire industrial chain, with the establishment of a tea tree germplasm resource bank and the promotion of the "Yinghong No. 9" variety across over 150,000 acres [60][61]. - The number of tea enterprises has grown to over 880, with significant advancements in smart tea garden management and processing techniques [30][28]. - New product development and cross-industry collaborations have expanded the market reach and product offerings, including innovative tea beverages and cultural tourism experiences [66][76]. Group 4: Economic Impact and Community Benefits - The integration of tea culture and tourism has led to increased visitor numbers and economic benefits for local communities, with significant tourist traffic reported during holiday periods [86][87]. - The cooperative models involving enterprises and local farmers have provided multiple income channels for tea farmers, enhancing their annual income [89][90]. - The recent regulations aimed at promoting the development of the Yingde Black Tea industry will further support quality improvement and brand protection [93].