媒体+联动全国“牛人”，让世界爱上潮汕牛肉火锅！

Core Insights - The event "Media+ First Chaozhou Beef Hotpot Culture Festival" aims to promote the Chaozhou beef hotpot culture and enhance the beef industry in Guangdong, showcasing the integration of local culinary traditions with modern consumption trends [4][5][139] - The festival serves as a platform for industry collaboration, connecting breeding, sales, and culinary culture to drive economic value from regional cultural IP [11][13][131] Industry Overview - The Chaozhou beef hotpot industry has an annual output value of nearly 50 billion yuan, indicating its strong market appeal and consumer demand [28] - The Guangdong beef industry faces a significant supply-demand gap, with over 500,000 tons of beef consumed annually but a self-sufficiency rate of only 6% [39][40] Event Highlights - The unveiling of the "Yue Mu You Pin" regional public brand marks a milestone in the industry's upgrade, aiming to enhance quality and trust [6][71] - Over 300 industry participants attended the event, fostering cooperation and promoting industry standards [15][16] Market Dynamics - The event highlighted the collaboration between northern beef production areas and the high-demand market in the Greater Bay Area, addressing the "high demand and low supply" issue [39][46] - Various regions, including Inner Mongolia and Ningxia, showcased their unique beef products, enhancing the diversity of offerings in the market [49][60] Technological and Standardization Efforts - The industry is focusing on standardization and technological empowerment to address structural issues and improve efficiency [78][80] - Innovations in breeding and processing are being emphasized to enhance product quality and meet consumer expectations [96][100] Media and Brand Integration - The "Media+" approach has effectively bridged the gap between production and consumption, facilitating better market access for quality beef products [116][120] - The festival utilized both online and offline strategies to promote the Chaozhou beef hotpot, enhancing its cultural significance and market presence [123][125]