Core Viewpoint - The "Lianzhou Choy Sum & Cantonese Culinary Heart" event successfully showcased Lianzhou's unique agricultural products, establishing a bridge between local specialties and the Greater Bay Area's culinary culture, promoting brand enhancement and market penetration for Lianzhou Choy Sum [5][6][9]. Group 1: Event Overview - The event took place on December 19 at Changju Restaurant in Panyu, Guangzhou, marking a significant step for Lianzhou Choy Sum to enter the core dining circles of the Greater Bay Area [11][6]. - It featured multiple segments including industry promotion, chef salons, dish displays, award ceremonies, and a tasting dinner, creating a professional platform for collaboration among restaurants, distributors, and buyers [7][8][9]. Group 2: Industry Promotion - The event began with a presentation by He Guihuan from Lianzhou Modern Agriculture Development Co., which detailed the industry behind Lianzhou Choy Sum, emphasizing ecological planting, quality control, and deep processing [15][16][17]. - A video showcased a flavor sourcing journey that allowed restaurant representatives and buyers to witness the standardized planting and quality control processes firsthand, establishing a solid trust foundation for future collaborations [18][20]. Group 3: Culinary Innovation - Renowned chefs from the region demonstrated various dishes using Lianzhou Choy Sum, highlighting its unique sweetness and versatility, which aligns with the Cantonese culinary philosophy [21][26][49]. - The event featured creative dishes such as Choy Sum soup dumplings and Choy Sum sashimi, showcasing the ingredient's adaptability and the chefs' culinary skills [57][66]. Group 4: Market Impact - Lianzhou Choy Sum has become a significant agricultural product, with a planting area of 175,900 acres and an output of 158,500 tons, generating a comprehensive output value of 1.042 billion yuan, directly benefiting approximately 60,000 farmers [78][79]. - The event is seen as a catalyst for further integration of Lianzhou's agricultural products into the Greater Bay Area market, enhancing brand influence and supporting rural revitalization efforts [85][87].
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