Core Insights - Alphabet has been one of the top-performing stocks in the market in 2025, with its stock rising over 60%, placing it among the top 30 performers of the S&P 500 [1] - The company experienced several tailwinds in 2025, including a positive ruling in its monopoly court case and leadership in the generative AI sector, but these catalysts may not carry into 2026 [2] Group 1: Business Performance - Alphabet's core business, Google Search, is excelling, with Q3 revenue rising 15% year over year, which is strong for a mature business unit expected to grow in the high single digits to low double digits [6][7] - The integration of AI search overviews has allowed Google to maintain its market position and thrive in a booming ad market, alleviating initial investor concerns about generative AI replacing Google Search [6][7] Group 2: Cloud Computing Growth - Google Cloud is thriving due to the migration of traditional workloads to the cloud and the rapid increase in AI workloads, as companies prefer renting computing capacity from providers like Google Cloud rather than building their own data centers [10]
3 Reasons to Buy Alphabet Stock in 2026 (And 1 to Sell)