国际信息发展组织主席李世恩：让中国绿茶以可持续姿态香飘世界

Core Insights - The global tea industry is undergoing a transformation, with Chinese green tea evolving into a "tea lifestyle" that transcends traditional consumption to include dining, health, cultural creativity, and tourism [1] Industry Overview - Since the establishment of "International Tea Day" by the United Nations in 2019, tea has been recognized for its role in promoting sustainable development and international understanding [3] - The 2024 production of Chinese green tea is projected to exceed 2.06 million tons, with a value surpassing 203.3 billion yuan, accounting for approximately 60% of the total tea production in China [3] - Domestic consumption of green tea is expected to exceed 1.3 million tons, generating sales of around 195 billion yuan, indicating strong potential for market upgrades [3] International Market Position - In the first half of 2025, green tea exports are anticipated to represent 87.9% of China's total tea exports, reaching diverse markets from North Africa and Central Asia to Europe, America, and East Asia [3] - The globalization of processed products like "matcha" is helping to modernize and integrate Chinese tea culture into the global market [3] Challenges and Opportunities - The current export of Chinese green tea is primarily raw materials, highlighting the need for enhanced brand value [3] - There is a growing demand for quality, safety, traceability, and sustainable production in the global tea market, necessitating a shift towards standardization, greening, and digitization in the industry [3] - Over 70% of new-style tea beverages in China are based on green tea, with the younger generation redefining tea culture [5] - The rise of Eastern aesthetics and natural health concepts globally provides a cultural resonance for the value output of Chinese green tea [5] Collaborative Efforts - The conference aims to foster cross-industry dialogue, collaboration, and cultural sharing, promoting universal values of harmony, inclusiveness, and sustainable development through tea [5]