砂之船(长沙)奥莱年销破20亿元 “望见美好 城就未来”跨年消费季开启
Xin Lang Cai Jing·2025-12-20 12:56

Group 1 - The core event "Looking Forward to a Beautiful Future" marks the milestone of Sands (Changsha) Outlet achieving a sales target of 2 billion yuan by 2026, positioning it among the top ten in China's outlet industry [1] - The "Moon Island·Sands Business Circle" has been recognized as a consumption demonstration business circle in Hunan Province, highlighting the project's successful integration into the local market [1] - The project aims to upgrade consumer experiences and service offerings under the new theme "Super Outlets, Super Badou" [1] Group 2 - The event featured a collaborative theme scene "Eight Doudou's Realm·My Anaya" created with Bosideng, incorporating installations like persimmon trees and a solitary bookstore to foster a healing atmosphere [3] - The "My Anaya·Night Feast" provided a sensory experience with performances by young singers from Hunan Opera House and offerings from popular bloggers and star chefs, including handcrafted sweet wine and gourmet coffee [3] - During the New Year promotional period from December 20 to January 3, 2026, significant discounts were offered, including 1-5 fold discounts and additional benefits for VIP members, alongside various promotional activities to stimulate consumer enthusiasm [3]