Lucid (US:LCID) CNBC·2025-12-20 13:30Core Viewpoint - Lucid Motors, despite having advanced technology and strong financial backing, is struggling to attract customers and meet production targets, which poses a significant challenge for the company [3][5]. Production and Sales - Lucid is increasing production of its Gravity SUV but has only sold a few hundred units in 2025 due to supply chain issues [4][14]. - The company reported a net loss of nearly $1 billion in the third quarter, which was worse than Wall Street's expectations [5]. - Deliveries have increased for seven consecutive quarters, with a 47% rise over the third quarter of 2024 [14]. Market Position and Competition - Lucid's Air sedan is the top-selling electric full-size luxury sedan, with 10,241 vehicles delivered in 2023, a 71% increase from 2022 [9][10]. - However, the overall market for premium electric sedans is limited, as SUVs and crossovers dominate sales [12][13]. - Tesla's Model Y remains the best-selling vehicle globally, significantly outpacing Lucid's offerings [11]. Financial Health and Investment - Lucid's liquidity has been bolstered by a loan facility increase from $750 million to approximately $2 billion, bringing total liquidity to $5.5 billion [19]. - The company is about 55% owned by the Saudi Public Investment Fund, which has invested billions and shown patience during Lucid's production ramp-up [18][19]. Future Plans and Technology - Lucid is developing a mid-size crossover priced around $50,000 to compete in a more accessible market segment [21]. - The company is also investing in autonomous vehicle technology in partnership with Uber and Nvidia [20]. - Lucid claims its vehicles are 30% to 40% more efficient than competitors, which could lead to better margins despite current losses [22][23]. Marketing and Brand Awareness - Lucid faces challenges in brand awareness compared to established luxury brands, prompting a new marketing strategy featuring actor Timothee Chalamet as a brand ambassador [27]. - The company aims to shift its marketing focus from vehicle capabilities to the lifestyle associated with owning a Lucid vehicle [27].