事关互联网平台价格行为 专家解读来了

Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aims to establish a balanced ecosystem for platform economy by regulating pricing behaviors, protecting consumer rights, and allowing businesses to operate with more autonomy [1][4]. Group 1: Regulation of Pricing Behavior - The "Behavior Rules" consist of 7 chapters and 29 articles, focusing on standardizing pricing competition, protecting the pricing autonomy of operators, and safeguarding consumer rights [2][4]. - The rules specify that platform operators cannot impose unreasonable restrictions on the pricing behaviors of businesses on their platforms, ensuring a fair competitive environment [2][5]. - The implementation of the rules is set for April 10, 2026, allowing businesses time to adjust to the new regulations [3]. Group 2: Impact on Platform Economy - The introduction of the rules signifies a shift towards a more refined and regularized approach to pricing regulation in the platform economy, aiming to reshape the responsibilities and rights among platforms, businesses, and consumers [4][6]. - Platforms will face restrictions on using technical means to force businesses into price reductions or engage in practices like "choose one from two," which previously allowed them to gain competitive advantages at the expense of merchants [4][5]. - The rules will encourage platforms to adopt fairer and more transparent practices, enhancing their internal compliance and business model innovation [4][5]. Group 3: Benefits for Businesses and Consumers - The new regulations provide businesses with greater pricing autonomy and clearer operational boundaries, allowing them to develop pricing strategies based on their costs and brand positioning [5][6]. - The rules also impose detailed requirements for clear pricing and prohibit deceptive pricing practices, thereby protecting honest businesses and reducing consumer disputes [5][6]. - By addressing issues like price dumping and price discrimination, the rules aim to restore market pricing integrity and ensure that consumer benefits are prioritized [6].