美食IP“鲜东东”亮相！2025成都东部新区鱼羊鲜美食节启幕

Core Insights - The "Xian Dong Dong" 2025 Chengdu Eastern New District Fish and Lamb Food Festival aims to promote local culinary culture and enhance Chengdu's status as an international food capital [1][3] Group 1: Event Overview - The festival features a theme of "Food in Rongcheng, Delicious Tide East," focusing on local delicacies such as Dazui Lamb and Sancha Lake Qiaokai Fish [1] - The event includes a main venue at Jiangxi Li Lakefront and multiple sub-venues, running from December 20 to January 3, 2026, with various activities including food markets, live music, and lion dance performances [5] Group 2: Industry Support and Collaboration - The Chengdu Eastern New District International Cooperation and Investment Promotion Bureau announced special support policies for the high-quality development of the catering industry, covering brand establishment, operational contributions, and scene creation [3] - Strategic supply chain cooperation agreements were signed between the Chengdu Eastern New District Catering Industry Association and several agricultural companies to enhance the link from production to table [3] Group 3: Consumer Engagement and Incentives - The festival will distribute New Year consumption vouchers to stimulate consumer activity, covering both the catering and retail sectors, with additional discounts from participating merchants [5] - The "Xian Dong Dong" food IP was introduced as a creative mascot for the district's culinary promotion, aiming to attract talent and capital while enhancing urban appeal [5]