从这场产业年会，读懂上海徐汇吸“游”记

Core Insights - The 2025 China Game Industry Annual Conference was held in Shanghai, showcasing the vitality of the Chinese gaming industry with a significant turnout and engagement [1][9] - The report released during the conference indicates that the domestic gaming market is projected to reach a sales revenue of 350.79 billion yuan by 2025, reflecting a year-on-year growth of 7.68%, with a user base of 683 million, up 1.35% [1] Industry Performance - The gaming industry in the Xuhui District reported a revenue of 71.48 billion yuan from January to November 2025, marking a 5.7% increase year-on-year [3] - In 2024, the gaming revenue in Xuhui surpassed 70 billion yuan, accounting for nearly 50% of Shanghai's total gaming revenue [3] Strategic Development - Xuhui District has become a hub for over 70 leading gaming companies, with a complete industry chain from development to operation [3][4] - The district's strategic initiatives include the establishment of the Xuhui District Game Industry Service Center, which provides comprehensive support for gaming companies [5][7] Policy Support - The district has introduced implementation guidelines to support the gaming and esports industry across eight dimensions, with individual funding support reaching up to 30 million yuan [7] - Xuhui's policies are designed to foster technological breakthroughs, content innovation, and global operations, aiming to build a competitive digital cultural and creative industry cluster [8] Economic Impact - The annual conference coincided with various cultural and artistic events, leading to a 99% average occupancy rate in nearby hotels, a 10% year-on-year increase [7] - The collaboration between the China Audio-Video and Digital Publishing Association and Xuhui District is seen as a model for high-quality development in the gaming industry [10]