从这场产业年会 读懂上海徐汇吸“游”记

Core Insights - The 2025 China Game Industry Annual Conference was held in Shanghai, showcasing the vibrant growth of the gaming industry in China, with a projected market revenue of 350.79 billion yuan and a user base of 683 million by 2025 [1][2] Group 1: Market Performance - The domestic gaming market is expected to achieve an actual sales revenue of 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68% [1] - The user base for the gaming market is projected to reach 683 million, with a year-on-year increase of 1.35% [1] - Xu Hui District reported a gaming industry revenue of 71.48 billion yuan from January to November 2025, marking a 5.7% year-on-year growth [1] Group 2: Industry Concentration - Over 70 leading gaming companies are based in Xu Hui, which houses nearly 60% of Shanghai's gaming enterprises, forming a complete industry chain from development to operation [2] - Major companies like Tencent, NetEase, and miHoYo have established their headquarters in Xu Hui, contributing to the district's prominence in the gaming sector [2] Group 3: Policy Support - Xu Hui District launched the first government-operated service platform focused on the gaming industry, providing comprehensive support from registration to international compliance [3] - The district's policies include financial support for gaming and esports, with individual grants up to 30 million yuan available for various aspects of industry development [3] Group 4: Success Stories - miHoYo, which started in a university dormitory, has grown from a three-person studio to a global enterprise with over 6,000 employees, highlighting the supportive ecosystem in Xu Hui [4] - The annual conference coincided with various cultural events, boosting local hotel occupancy rates to 99%, a 10% year-on-year increase [4] Group 5: Future Outlook - The China Game Industry Annual Conference will be held in Xu Hui for the next five years, emphasizing the district's role as a supporter and enabler for gaming companies [5] - Xu Hui aims to enhance its digital cultural and creative industry cluster by focusing on technological breakthroughs, content innovation, and global operations [5]