首次跨年度举办 四川宜宾打造“不落幕的名酒博览会”

Core Insights - The 2025 China International Famous Liquor Expo officially opened in Yibin, Sichuan, on December 19, 2025, gathering over 600 leaders, industry experts, diplomats, and representatives from various sectors [1] - The expo features a "1+2+1+N" activity design, including an opening ceremony, two industry association events, a series of cultural tourism and consumer activities, and multiple marketing events, running until January 3, 2026 [1] Group 1 - The opening ceremony announced three significant outcomes: the "Sichuan Model" of liquor and tourism integration, the World Liquor Tourism Destination, and the "International Famous Liquor Declaration" [2] - Following the opening, two major industry events were held: the World Famous Liquor Development Conference and the 2025 Sichuan Liquor Tourism Integration Development and World Liquor Tourism Destination Opportunity List Release Conference [2] - Various cultural tourism and consumer activities, such as the "Chuan Liquor and Chuan Pottery Exhibition" and "Yibin Famous Liquor Promotion," will continue until January 3, 2026, leveraging online platforms to create a "non-ending liquor expo" [2] Group 2 - Yibin is recognized as a "talent hub for Chinese liquor," hosting 12 national-level and 29 provincial-level research institutions, nurturing over a hundred high-end liquor talents and nearly ten thousand professionals [2] - The city has a complete industrial chain, led by the Wuliangye Group, with 51 large-scale liquor enterprises and over 130 supporting industry chain companies, forming a high-quality liquor industry cluster [2] - In 2025, Yibin's application for "Sichuan Strong Aroma Liquor" was successfully included in the national industrial directory, enhancing the overall image and influence of the "Chuan Liquor" region [2] Group 3 - In recent years, Yibin has integrated "liquor and culture tourism" to create immersive experiences, revitalizing the ancient liquor culture [3] - During the Mid-Autumn Festival and National Day in 2025, the Wuliangye 501 Chinese Liquor Cultural Holy Land opened, hosting over 410 themed events and attracting 235,700 visitors, further stimulating the liquor tourism market in Yibin [3] - Yibin is advancing a clear industrial development blueprint with a "1135" collaborative development framework, focusing on building a world-class liquor industry cluster and a premium consumption destination [3]