音乐剧《熊猫》全国巡演授权签约

Core Viewpoint - The 7th Chengdu Digital Copyright Trading Expo emphasizes the importance of copyright in the digital cultural industry, showcasing nearly 200 digital cultural enterprises and over 300 brands, with an expected participation of over 300,000 people [3][4]. Group 1: Event Overview - The expo features a theme of "Creating IP, Building Value, Winning the Future" and is held at the Chengdu International Fashion Industry Park [3]. - The event includes 3,000 cultural products and IPs, breaking the traditional exhibition model by making digital cultural achievements more accessible to the public [4]. - The expo aims to create a vibrant atmosphere for copyright respect, creative encouragement, active trading, and efficient transformation [3]. Group 2: Economic Impact - The expo is expected to generate over 5 billion yuan in copyright licensing and trading by 2026, significantly boosting related consumption [5]. - The event includes over 20 industry supply-demand matching activities, highlighting the signing of the national tour authorization for the musical "Panda" and collaborations with Shantou for cultural copyright incubation [5]. Group 3: Future Prospects - Chengdu aims to enhance its international brand and strengthen its role in the digital cultural field through the expo, promoting more "Chengdu-made" IPs to the global market [6].