600余种“天府好礼”亮相上海商圈

Core Viewpoint - The "Tianfu Goodies" exhibition and sales event in Shanghai showcases over 600 unique products from the Chengdu metropolitan area and the Ganzi, Aba, and Liangshan prefectures, aiming to enhance market expansion and consumer engagement in the Yangtze River Delta region [3][6]. Group 1: Event Overview - The event took place from December 20 to 21 at Shanghai's MixC, focusing on promoting products from Chengdu, Deyang, Meishan, and Ziyang, along with Ganzi, Aba, and Liangshan [3][4]. - The exhibition featured a diverse range of products, including traditional handicrafts, highland specialties, and innovative local creations, providing a rich cultural and culinary experience for attendees [4][5]. Group 2: Consumer Experience - The exhibition created an immersive experience with interactive elements such as tasting, product demonstrations, and cultural showcases, enhancing consumer engagement and enjoyment [4][5]. - Various themed areas, including the Tianfu Intelligent Manufacturing Zone and cultural display sections, attracted significant public interest, allowing visitors to sample health products and participate in hands-on activities [5][7]. Group 3: Market Expansion Strategy - This event is part of the "Rongpin Out of Sichuan" strategy, aimed at establishing direct connections between producers and markets, thereby facilitating market penetration in the Yangtze River Delta [6][7]. - The initiative encourages collaboration among cities within the Chengdu metropolitan area, promoting resource sharing and complementary advantages to strengthen regional economic ties [7].