保护经营者自主定价权和消费者合法权益

Core Viewpoint - The article discusses the release of the "Internet Platform Pricing Behavior Rules" by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office, aimed at promoting innovation and healthy development in the platform economy while protecting the pricing rights of operators and the legitimate rights of consumers [1][2]. Summary by Sections General Principles - The first chapter outlines the legal basis, scope of application, and basic principles that operators must follow [2]. Operator's Right to Set Prices - The second chapter focuses on protecting the operators' right to set prices, detailing the basic requirements for lawful pricing and regulating the charging behavior of platform operators [2]. Price Display Behavior - The third chapter specifies the requirements for clear pricing by platform operators, including rules for differential pricing, dynamic pricing, and promotional subsidies [2][3]. Price Competition Behavior - The fourth chapter emphasizes maintaining price competition order and outlines prohibited practices such as predatory pricing, price discrimination, collusion, price gouging, and fraudulent pricing [2][3]. Consumer Price Rights Protection - The fifth chapter is dedicated to protecting consumers' rights to information and choice, mandating clear communication of payment options and cancellation processes, and encouraging online dispute resolution mechanisms [2][3]. Supervision Mechanism - The sixth chapter clarifies the regulatory responsibilities and measures of the relevant authorities, requiring platform operators to establish compliance management systems [3]. Implementation Timeline - The rules will be implemented on April 10, 2026, allowing time for operators to adjust and comply with the new regulations [4][5]. Self-Inspection by Operators - Major platform operators will conduct self-inspections against the regulatory requirements, focusing on compliance with pricing behavior regulations and support for platform operators [5][6]. Future Implementation Strategies - The authorities will enhance collaboration, promote industry self-regulation, conduct market inspections, and enforce compliance with the pricing behavior rules [7].