漫剧站上新风口 全年规模200亿
Shen Zhen Shang Bao·2025-12-20 19:21

Core Insights - The AI-driven growth in the "manhua drama" industry is expected to lead to the emergence of hundreds of thousands of related enterprises by 2025 [1][2][3] Group 1: Industry Growth and Trends - The manhua drama industry has experienced explosive growth this year, with AI technology reducing production costs and time, making it competitive with traditional short dramas [2][3] - By the first half of 2025, over 3,000 manhua drama works are expected to be launched, with a compound supply growth rate of 83% and a revenue increase of 12 times [2] - The overall market size for manhua dramas is projected to exceed 20 billion yuan, indicating a rapid increase in the number of related enterprises [2] Group 2: Platform Strategies and Investments - Major platforms like Douyin, Kuaishou, iQIYI, and others are actively supporting the manhua drama ecosystem through policies and funding [1][4] - Reading Group has launched a "Creative Partner Program" to support manhua drama creation, including a 100 million yuan fund and a one-stop creative platform [4][5] - The collaboration between Reading Group and Soy Sauce Animation has resulted in significant viewership for their works, with plans to release at least 400 manhua dramas annually, over 50% of which will be adapted from Reading Group's IP [4] Group 3: Technological Advancements - AI technology is reshaping the production logic of the content industry, transitioning manhua dramas from a creativity-driven model to an efficiency-driven one [7] - Chinese Online has developed an AI-driven production system that significantly reduces production time and costs by over 70%, enabling scalable production of manhua dramas [6] - The integration of AI in manhua drama production is expected to enhance the visual quality and efficiency of content creation [5][6] Group 4: Market Dynamics and Challenges - The manhua drama market is characterized by a mix of established visual content producers expanding horizontally rather than purely tech companies entering the space [8] - Current manhua drama formats include AI 3D dramas, humorous short dramas, and simple AI comics, but these often lack the appeal to high-end tech companies [7][8] - The market's growth and the lowering of entry barriers for AI manhua dramas are likely to attract more enterprises to the sector [8]